I dunno, the use of US states' names in foreign advertising seems more than a little...um...unmotivated? All over Beijing, we saw signs for "California Beef Noodle King" (美国加州牛肉面大王). I kidded monshu more than a little bit about the world-famous beef noodle dishes of his homeland. In Vienna, Nuphy and I saw a shop called "St. Louis American Clothing". It's like they just grab a name off a map that they think enough of their customers will recognise and run with it.